Drawing on extensive scientific research and training, Robert Eckard, PhD seeks to re-appropriate the analytical rigor and creative methods used by top scientists. In this fast-paced culture, decisionmakers are often forced to rely on only a fraction of available information. This situation is often enhanced through the overwhelming nature of large datasets, which can provide valuable insight, but which can also be a challenge to fully utilize.
Those seeking actionable information to achieve specific goals--market entry and commercialization, technology development and launch, optimization, improved value proposition, improved environmental benefit, and others--are best served by an approach that thoughtfully right-sizes analysis to the specific target industry and problem. Applying scientific creativity to the analytical process promises deeper insight and rapid advancement.
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